As Rolex unveils its 2025 price list, the story is a tale of two metals: stainless steel models have seen minimal price adjustments, while gold watches have experienced substantial increases.
Steel Models: Stable Pricing
Good news for those seeking stainless steel Rolex models. Across the board, these watches have seen only minor adjustments, with prices rising by just 1% to 1.5%. Popular options such as the Submariner, Explorer, and GMT-Master II have increased by an average of £85–£130, keeping them relatively accessible for luxury buyers.
Gold Watches: Substantial Price Rises
Gold Rolex models have seen the most dramatic increases, with average price hikes of 11%. This reflects the sharp rise in gold prices in 2024, which climbed by 27%. Key examples include:
Daytona Gold Models: Prices have soared by as much as 18.5%, equivalent to increases of £5,000–£7,000.
Submariner Gold: Up by over £4,000, a reflection of gold’s rising value.
Yacht-Master and Datejust (Rolesor and Solid Gold): Rolesor models (steel and gold combinations) have increased by 8%, while solid gold editions follow the 11% trend.
Market Context
Rolex’s pricing shifts align closely with fluctuations in global commodity markets. While gold prices surged in 2024, platinum remained stable, resulting in only a 1% increase for platinum Rolex watches. Stainless steel models also remain largely unaffected, offering a stable entry point for collectors and enthusiasts.
Key Takeaways
For those considering a Rolex purchase in 2025, steel watches offer excellent value with minimal price changes. However, gold models, particularly solid gold editions, are now significantly more expensive, reflecting both the rising demand for luxury timepieces and the soaring price of gold.
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